Akhavanfar A, Maghsoudi Ganjeh Y, Aqili M. (2018). Investigating the relationship between service quality and student loyalty according to the mediating role of perceived value, student satisfaction and brand image, Quarterly Journal of New Research Approaches in Management and Accounting.
Altschwager T, Dolan R, Conduit J. (2018). Social brand engagement: How orientation events engage students with the university. Australasian Marketing Journal. 26 (2018). 83–91.
Alves H. Raposo M.(2010).The influence of university image on student behavior. International Journal of Educational Management.24 (1), 73- 85.
Amir al-Sadat S. N, Tadayon H. (2014). Provide a model for measuring the brand equity of the university using the structural equation method in EQS. First National Conference on Marketing Research, Tehran, Narkish Information Institute.
Aqadavud S. R, Mohammad H. (2015). Investigating the position of Islamic Azad University brand image in comparison with public universities in the field of business management Case study: Faculty of Management, Islamic Azad University of Najafabad and Faculty of Management, University of Isfahan, Annual Conference on Management and Business Economics, electronically, Vira Capital Institute .
Arpan M. , Raney A. A. Zivnuska S.(2003).A congnitive approach to understanding university image. Corporate Communication: An International Journal.8 (2), 97-113.
Azoury N, Daou L, El Khoury C. (2014). University image and its relationship to student satisfaction- case of the Middle Eastern private business schools, INTERNATIONAL STRATEGIC MANAGEMENT REVIEW. 2 (2014) 1–8.
Bagheri Ziari J, Mirbaha O. (2015). Investigating the Relationship between Brand Equity and Brand Innovation Case Study: Non-Profit Higher Education Institutions in Ghaemshahr, International Conference on New Research in Industrial Management and Engineering, Tehran, Ilia Capital Ideas Managers Company.
Balmer John M. T, Mahmoud R, Chen W. (2020). Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights. Journal of Business Research. 116(2020). 628-641.
Bareh Moghaddam M, Hakimpour H, Mahmoudzadeh Vashan M. (2020). Investigating the effect of university services on brand equity (Case study: Birjand Free and National University). National Conference on Improvement and Reconstruction of Organization and Business, Tehran.
Boix Javier C, Boluda I. K, López Natalia V. (2017). Student loyalty as a key variable to build university brand capital. Esic Market Economics and Business Journal. 48(3). 529-552.
Brown R. and Mazzarol T. W. (2009).The importance of institutional image to student satisfaction and loyalty within higher education .Higher Education.58, 81-95.
Chen Ch. (2016). The Investigation on Brand Image of University Education and Students’ Word-of-Mouth Behavior. Higher Education Studies. 6(4). 23-33.
Cretu A. E. Brodie R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a costomer value perspective. Industrial Marketing Management. 36(2), 230-240.
Dennis Ch, Papagiannidis S, Alamanos E, Bourlakis M. (2016). The role of brand attachment strength in higher education. Journal of Business Research . 69(8). 3049-3057.
Duarte P. O, Alves H. B, Raposo M. B.(2010).Understanding university image: a structural eqution model approach .International Review on Public and Non-Profit Marketing. 7(2010). 21-36.
Erdoğmuş I, Ergun S. (2016). Understanding university brand loyalty: the mediating role of attitudes towards the department and university, 5th International Conference on Leadership, Technology, Innovation and Business Management, Procedia - Social and Behavioral Sciences. 229 ( 2016 ) 141 – 150.
Foroudi Pantea, Yu Qionglei, GuptaSuraksha, Foroudi Mohammad M. (2019). Enhancing university brand image and reputation through customer value co-creation behavior. Technological Forecasting & Social Change. 138(2019). 218-227.
Goodarzi F, Rahimnia F. (2019). Investigating the effect of recalling the brand experience on students' suggestions for improvement and affiliation with the university brand through brand identification. Fourth National Conference on Economics, Management and Accounting. Ahwaz.
Gutman Jand Miaoulis G.(2003).Communicating a quality position in service delivery: an application in higher education. Journal of Managing Service Quality. 13(2), 105-111.
Heidari A, Khanlari A, Mahdavi Sh. (2017). Measuring the brand equity of universities and institutes of higher education (Case study: Tehran Schools of Management). New marketing research. 7 (3). 141-158.
Hosseini Dunklaei A, Fattahi M. (2017). The Role of Brand Dependence in Research-Oriented and Entrepreneurial Universities in the Development of Higher Education, 2nd International Conference on Management and Accounting, Tehran, Salehan Institute of Higher Education.
Hosseini H, Farhadi Nohad R. (2012). Identifying the scales of measuring the mental image of the brand in the university, Quarterly Journal of Educational Measurement. 8 (3). 109-133.
Huddleston T, Karr M. B.(1982).Assessing college image. College and university,57(4),364-370.
Kazoleas D, Kim Y, Moffit M. A. (2001).Institutional image: a case study. Corporate communication: An International Journal.6 (4), 205-216.
Khorasani Kiasari M, Moghimian M, Zandokili M, Mohammadi A. M. (2018). Investigating the factors affecting the university brand (case study of Tehran universities). The Second National Conference on New Management Studies in Iran, Karaj, Permanent Secretariat of the Conference.
Landrum R. E, Turrisi R, Harless C.(1998). University image: the assessment and modeling. Journal of Marketing for Higher Education .9(1), 53-68.
Luque-Martinez T. Barrio-Garcia S.D. (2009). Modeling university image: the teaching staff viewpoint. Public Relations Review, 35, 325- 327.
Morey A. I.(1971).Image and selection; An examination of the images of three university of California campuses.paper presented at the meeting of the California education research association, an Diago, Calif,April 29-30.
Palacio A. B, Meneses G. D, Perez Perez P. J.(2002).The configuration of the university image and its relationship with the satisfaction of the student. Journal of Educational administration. 40(5), 486-505.
Pinar M, Trapp P, Girard T, Boyt T. (2015). University Brand Equity: An Empirical Investigation of its Dimensions. International Journal of Educational Management. 28(6). 616-634.
Rastegar Abbas A, Mohammadi Hosseini A, Dehghani Soltani M. (2015), The effect of mental image of academic credibility on students' attitudes about increasing academic performance: the role of moderating the quality of education, Quarterly Journal of Research and Planning in Higher Education. 21 (1). 83-107.
Rauschnabel Philipp A, Krey N, Babin Barry J, S Ivens Bjoern . (2016). Brand management in higher education: The University Brand Personality Scale, Journal of Business Researc.
Sevier R. A.(1994).Image is everything—strategies for measuring, changing, and maintaining your institutions image. College and university, 69(2), 60-75.
Sung M, Yang S. U.(2008).Toward the model of university image :the influence of brand personality, external prestige, and reputation . Journal of Public Relations Research, 20(4),357-376.
Wahabzadeh Sh, Malekian Sh, Pourvahedi F. (2017). Factors influencing the formation of brand position in educational centers (Case study: Islamic Azad University). International Conference on Management, Economics and Marketing. Tehran, Koosha Gostar Conference Center.