Document Type : Original Article
Authors
1 PhD Student, Department of Educational Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran.
2 Faculty member, Department of Educational Management, Islamic Azad University of Gorgan, Gorgan, Iran.
Abstract
The purpose of this study was to present a competitive intelligence model by explaining the role of virtual education in physicians of Mashhad University of Medical Sciences. The method of the present study was applied in terms of purpose and qualitative in terms of data collection. The statistical population in this study was physicians who were faculty members of Mashhad University of Medical Sciences, whose number was 15 people. The statistical sample was determined purposefully based on data saturation. Theoretical foundations in this research were collected using library resources. In this research, using Strauss and Corbin method in Grand Theory theory and using questionnaire and interview, analysis was performed. The findings showed that the dimensions of competitive intelligence included business awareness, awareness of competitors' status, technological and technical awareness, and strategic and social awareness. Also, saving time, space, finances and health issues were all things that can help professors in the field of e-learning. The results showed that e-learning affects the dimensions of competitive intelligence including planning and focusing on competition, data collection, data analysis, transfer of results, process steps and construction.
Keywords
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