A Model for Institutionalizing Service Culture with Emphasis on Developing Education and Skill in University of Medical Sciences (Case study: Hormozgan Province)

Omrani, Mahboubeh; Bagheri, Mehdi; Gholi Ghorchian, Nader; Jafari, Parivash

doi:10.22118/edc.2020.241402.1472

Document Type : Original Article

Authors

¹ Ph.D. Student in Educational Management, Department of Human Resources, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran.

² Faculty Member, Department of Public Administration, Bandar Abbas Branch, Islamic Azad University, Bandar Abbas, Iran.

³ Faculty Member, Department of Educational Planning and Management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran.

⁴ Faculty Member, Department of Educational Management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran.

https://doi.org/10.22118/edc.2020.241402.1472

Abstract

The aim of this study was presentation a model for institutionalizing service culture for education promotion in Hormozgan University of Medical Sciences. The present study in terms of purpose was applied and in terms of data collection and analysis, it was descriptive and exploratory research. The statistical population of the present study included the faculty members of Hormozgan University of Medical Sciences that was counted in 485 according to the statistics but 215 people were selected as a sample size by stratified random sampling method. Data were collected through a specialized and researcher-made questionnaire. Exploratory and confirmatory factor analysis were used to determine the construct validity of the research questionnaire. Then, the reliability of the research questionnaire was done by using interviews with experts and determining the Cronbach's alpha coefficient with SPSS software. LISREL software was also used to model the structural equations. Afterward, the findings showed that the institutionalization of service culture in Hormozgan University of Medical Sciences had two dimensions: internal and external. The internal dimension included (participatory management, job satisfaction, training and skills, resource management, service quality, leader-employee-student relationship, job status and employee and student attitudes); in addition, the external dimension consisted of (religious beliefs, demographic variables (gender and education) Cultural differences, personal communication and perception of quality and service).

Keywords

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A Model for Institutionalizing Service Culture with Emphasis on Developing Education and Skill in University of Medical Sciences (Case study: Hormozgan Province)

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Volume 11, Issue 4 - Serial Number 4
Winter 2020
February 2021
Pages 786-796

A Model for Institutionalizing Service Culture with Emphasis on Developing Education and Skill in University of Medical Sciences (Case study: Hormozgan Province)

References

References

Volume 11, Issue 4 - Serial Number 4Winter 2020February 2021Pages 786-796

Volume 11, Issue 4 - Serial Number 4
Winter 2020
February 2021
Pages 786-796